WHAT DO YOU KNOW and WHAT NEEDS TO BE KNOWN
For up-and-coming authors, the publishing industry is a global battlefield where everyone has the opportunities to present their stories and capture millions of would-be readers, or thousands of decision-makers at least. Let’s say you have the confidence. You have the best editor in town. You even have the most supportive networks: family, friends, colleagues, virtual friends on your social media accounts, and church members. Do they constitute the fan base that your book deserves to be read? Not enough at all.
Self-published authors who have built their empire like Lisa Genova, Michael J. Sullivan, Amanda Hocking, or the controversial EL James are the living proofs that there might be no one-formula-fits-all approach in becoming a best-seller but one thing is certain, advertising or marketing a self-published book plays a vital role in maximizing its full potentials.
There are 3 TIPS that every self-published author must remember before they embark on the journey that lies their winning or losing moment.