Tips On Advertising A Self-Published Book
WHAT DO YOU KNOW and WHAT NEEDS TO BE KNOWN
For up-and-coming authors, the publishing industry is a global battlefield where everyone has the opportunities to present their stories and capture millions of would-be readers, or thousands of decision-makers at least. Let’s say you have the confidence. You have the best editor in town. You even have the most supportive networks: family, friends, colleagues, virtual friends on your social media accounts, and church members. Do they constitute the fan base that your book deserves to be read? Not enough at all.
Self-published authors who have built their empire like Lisa Genova, Michael J. Sullivan, Amanda Hocking, or the controversial EL James are the living proofs that there might be no one-formula-fits-all approach in becoming a best-seller but one thing is certain, advertising or marketing a self-published book plays a vital role in maximizing its full potentials.
There are 3 TIPS that every self-published author must remember before they embark on the journey that lies their winning or losing moment.
Before you listen to one’s word or language, you look at someone’s physique or gaze at his/her face. The same is true with the book that you want to show the world.
Has the book been professionally designed?
Does the layout fit the standards of the book shelves and libraries?
Does the book manifest a striking content by just glancing at the cover?
This might be a cliché but one look does matter.
According to Kristine Kathryn Rusch, USA Today bestselling author and renowned business blogger, Discoverability means the difference between gaining an audience and publishing into the void. Being discovered is the first, true jump into the pool with the other authors out there.
Why should readers spend their time on your work?
Who knows you as an author? (this is a sold question)
What’s in your book that sets apart from other titles?
Acceptance is the key to building your nest. People should read your book not because you’ve worked hard for it ; they are likely to buy it when credible sources that have the power to command vouch for your work. You can never find a best-selling author who hasn’t got powerful endorsements from any of New York Times, Kirkus Reviews, USA Today, Hollywood Book Reviews, Pacific Book Reviews and the like. Building your nest is not synonymous to being a crowd-pleaser. These professional reviewers represent their unbiased views to propel the readers’ interest and provide the authors a constructive criticism.
One of the funniest misconceptions of some self-published authors is that they want their friends to flood Amazon with all the flowery words and high-sounding commendations/reviews. These sorts of things normally follow after the trusted reviews fall into the right places. With the good reviews (we are optimistic for these results); the book needs to be more visible than ever.
This is in line with maintaining the books’ presence on the internet and anywhere accessible on different media platforms. It may not sound compulsory, but authors should have a specific website. Literary agents don’t look at their inquiry papers all the time. You need to prove that you embrace technology and your professional presence shines through your website—telling the world what you offer. The website is static and it needs a mobile support. Social media like Facebook, Pinterest, Tumblr, Twitter , etc., cannot be underestimated for their coverage/mileage. Posting relevant announcements, activities and events on social media may be time-consuming. The good news is there are book publishing companies that provide these services that solidify the authors’ presence and magnify the reach of the reviews, website and the availability of the book in general. In this digital revolution, you can never go wrong with facing the competition and gripping the veracity that advertising your self-published book is a valuable effort.
To present a self-published book and help create your demographics of readers, it is a necessity to be discovered and it can last a lifetime if drawn to being visible. Underneath it all is a team that works with the author, collaborates for the success, and maintains the momentum of the authors’ undeniable objective---that is to write more stories.